Metia is sponsoring Bill Lee's Customer Reference Forum event again in 2009. Bill has cornered the market in this particular arena. He puts a lot of hard work into making a great event and deserves his success.

The 2009 event is in Berkeley during February. California is not a bad place for North Europeans to spend a few days in February.

Aside from attracting great keynote speakers like Forrester's Laura Ramos and Merv Adrian, the big value in the event is to compare notes with counterparts from around the world. You could describe it as industry benchmarking, although sometimes it also seems like group therapy. Either way, its a good investment of time for those who have just started their customer ference programs, or are looking to evolve them in new directions.

Metia's customer advocacy team will be attending to meet up with our customers, learn more and hopefully make a contribution too.