Joe Wilcox reckons the I'm a PC campaign is a fail.
How shall I put this? I'm sure it's not a runaway success either - but it's a lot better than what has gone before.
Was a single campaign ever going to turn around perceptions overnight? I'm still hoping it will build and grow consistently in the long term. That's what Microsoft needs.
I hadn't seen the latest counter adverts from Apple - Joe has the links.
Interesting to see whether this develops into an ugly fistfight and, if so, just how tough each side is prepared to get.
I'd interprete the Microsoft adverts as (currently) presenting the positive side of the PC point of view. The Apple adverts score better for sure - but for their sharp and witty barbed digs at the PC, rather than the positive Mac angle.
If Microsoft were to choose to go there, they have rich vein of sardonic humour available to them in characterising I'm a Mac perspective as over-priced, elitist and smug. All of which offer lots of opportunity for parody in credit crunch USA.
Ultimately, who wins? Well, 'Madison Ave' probably.
Tags: Joe Wilcox, I'm a PC, I'm a Mac, advertising, Microsoft, Apple
btw - yes, as I have pointed out many times in this blog, Microsoft is one of our clients but we don't touch this campaign