Steve Ellis

No end in sight to the BBC's Pestonathon

Every cloud... as they say.

 

 

 

 

 

 

 

 

 

 

I had always thought Robert Peston looked more than a little uncomfortable when hauled in to do the science bit in the BBC News at Ten's business coverage. His delivery was that of a man enunciating his words very, very clearly to a dictaphone. He lacked the brio of geezer Jeff Randall who he had replaced as BBC business editor.

But that was all Before HBOS. Now out of the ruins of Meltdown Monday, Terrible Tuesday, etc - strides a colossus. 

Not only has he become the semi-official source of disseminating (leaking?) market moving stories (who cares about LSE reporting, just get it to Peston's Blackberry, job done) but he is probably also more trusted by BBC viewers than the Chancellor on his grasp of the situation.

Here the Independent gives us an insight into the pressures of broadcasting live from the Peston Centre. Other Pestonmania here and here .

I wonder if he has an agent yet?

Tags: ,

PS - the one man newsdesk continues today.

Published 03 Oct 2008 by Steve
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Comments

 

Steve said:

The guys at HitWise have also explored the phenomenon that is Pestonmania - http://tinyurl.com/52t7k6 - unlike me they have data to back it up :-)

Sadly though, it looks like the ubiquitous Peston is not everyone's cup of tea, checkout the top ten searches:

1. robert peston
2. robert peston blog
3. robert peston bbc
4. robert peston wiki
5. “robert peston”
6. robert peston annoying
7. credit crunch robert peston
8. i hate robert peston
9. “robert peston “
10. “robert pestons blog” “pestons picks”
October 8, 2008 23:16

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