Having started this theme, I'd better follow the story through. 

The New York Times (thanks Steve) has a piece here on the next stage in the Microsoft Bill'n Jerry ad campaign. Sounds like it's taking a direction I wasn't expecting - confronting and subverting the I'm a Mac campaign from Apple. But we'll need to wait and see the adverts tomorrow.

According to the NYT, while being peppered with celebs, the stars of the piece are everyday PC users (although perhaps some are a little on the exotic side - see the shark hunter below).

One question, when they come to do the analysis of the campaign, I would love to know how much of the impact came from the word of mouth around the adverts, and how much from actual 'bought' media?

Tags: Microsoft, advertising, sharks