Steve Ellis

When a PR nails it, they deserve the praise

Trivial to some perhaps but I can't let it pass - whoever told Hillary and Barack to get it on together in Unity deserves a medal. Every story I have seen led with this angle.

PRs (assuming it was a PR) get kicked left right and centre, especially in the blogosphere, but this simple idea was worth a mint in terms of symbolism and pick up.

Someone probably had to fight their corner that it wasn't a cheesy idea, wasn't naff and the media would run with it (or that, yes, it is cheesy and it is naff, but they'll still run with it).

Disclaimer: ps - I'm English so the political sub text has glossed over me, I just like seeing PRs score home runs.

Published 28 Jun 2008 by Steve
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