Steve Ellis

A list of marketing techniques that should be outlawed

I wrote about the notion of Marketing Attacks last week. It got me thinking about marketing techniques the world could do without - which is slightly different to just plain bad marketing (doubtless a far more extensive list).

I had to spend a couple of days at home at the start of this week, so was exposed to the pleasure that is automated voice spam.

The scenario is: phone rings, put down two year old, spring across the room, snatch the phone, and a cinema announcement circa 1970 tells me: "This is a free public announcement..." Obviously this encouraged a couple of expletives, which seemed to stick with the two year old for the rest of the day.

So that's #1 on my list of marketing techniques that should be outlawed.

Obviously, one on its own doesn't make much of a list, any others?

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Published 25 Jun 2008 by Steve
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Comments

 

Peter Springett said:

When you subscribe to some online service as 'Peter' and they reply, "Dear Pete".
So matey, so annoying.
July 10, 2008 21:29

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