I learn things at our offsites too. In London last week, our quietly understated content and editorial team took the stage.

In the past 12 months this 40 strong team, spread across London, Seattle and Singapore, have:

• Produced no fewer than 1,353 pieces of customer evidence (case studies of different flavours, sales tools, plus an increasing number of video and podcasts)
• Conducted 2,706 customer interviews
• Written 1.6 million words (don't ask me how they know that)

In addition to all those items of evidence, generally used to support our customer's sales processes, in their quiet moments they also generated:

• 1,014 other pieces of content (reports, surveys, internal comms work, consumer web campaigns...)

Their more esoteric activities have included writing scripts for automated IM bots, so that consumers can interact with them and receive intelligible replies.

Rendered speechless by these data points, I'm going to ask a few other teams if they can possibly top these metrics.

Tags: Customer References, Customer Evidence, Podcasts, Customer Advocacy