November 2007 - Posts

• Identity crisis

  I had a Dave Gorman moment on BA48 out of Seattle yesterday. There was another Stephen Ellis on board and the BA computer had set us up to share seat 33A for the ten hour flight. Well, that's what our respective boarding passes said anyway. There followed Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 30 November 2007 22:37 by Steve Ellis | 0 Comments

• Top Ten Web Strategy Blog Posts I Wish You'd Read

  Read this: Top Ten Web Strategy Blog Posts I Wish You'd Read. Jeremiah continues to be the best one stop shop for commentary and ideas on the evolution of social media and web. Numbers 1, 3, 4, 6, 8, 9 and 10 are directly relevant to me. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 27 November 2007 19:52 by Steve Ellis | 1 Comments

• Cyber Monday is so 1.0

  Visiting our Seattle office this week. Waking up this morning, its the first time I have come across the phenomenon that is Cyber Monday. When the Thanksgiving holiday ends, it marks the 'official' start of the holiday (Christmas) shopping season. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 26 November 2007 16:35 by Steve Ellis | 0 Comments

• Top metrics #3 - 70 million customer interactions

  Our customer communications team have become a contender for top slot with their metric: 70 million customer e-newsletters distributed in the year. That total covers their entire client base and various geographies. Their largest single distribution Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 09 November 2007 14:19 by Steve Ellis | 0 Comments

• Top metrics #2 - one million users online

  More top metrics. Our interactive team has pitched in with a new project* they have just won. It has a target of one million users in its first twenty four hours after launch. That's a great target. But come back to me after it has been delivered. It Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 07 November 2007 12:52 by Steve Ellis | 0 Comments Filed Under: Media, Technology

• Top metrics #1 - is content king?

  I learn things at our offsites too. In London last week, our quietly understated content and editorial team took the stage. In the past 12 months this 40 strong team, spread across London, Seattle and Singapore, have: Produced no fewer than 1,353 Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 06 November 2007 11:21 by Steve Ellis | 1 Comments Filed Under: Customer Advocacy, Media