In an article today CIO Magazine offers up Seven Reasons for your Company to Start an Internal Blog. My first reaction was: how'd do you mean, start?

But on reflection they are right. They are speaking to the mass majority. And the majority of companies are still on the starting blocks.

Our software business works with many clients who continue to take baby steps toward internal and external blogging. Usually this conversation is within the context of building broader intranet, internal communications or collaborative team sites.

One client in particular has a stratospheric volume of daily email traffic and a huge proliferation of personal intranet locations. As expected, CIO Magazine offers up the shortcomings of email systems and email culture as two of the seven reasons for introducing blogging. 

Is there any before and after data that demonstrates the impact of corporate blogs in reducing email traffic and the culture of email dependency?