March 2007 - Posts

• Metia and ClusterSeven win Technology Innovation and Growth award

  A few times each year we invade the sanctity this blog with a message from our sponsor, as it were. This is one of those times. Metia has just scooped a UK Technology Innovation and Growth Award for a PR and marketing project undertaken Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 14 March 2007 16:29 by Steve Ellis | 1 Comments

• BBC R4 on war blogging: Iraq Online

  BBC Radio Four ran a good program this morning on the phenomenon of war blogging. In the program, called Iraq Online, BBC Defence Correspondent Paul Wood examines how social media is offering an immediate and firsthand glimpse into the wartime experiences Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 14 March 2007 14:42 by Steve Ellis | 0 Comments Filed Under: Blogging

• Is all viral, good viral? Ask Ask.

  Anti-marketing activist Pete Roberts (my description, not his), spotted what appears to be a viral campaign gone wrong. He spills the beans here on a purportedly 'grassroots' campaign to undermine Google's position as the Internet's leading search Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 13 March 2007 13:39 by Steve Ellis | 0 Comments Filed Under: Marketing, Media

• Google set to eclipse ITV as UK's biggest advertiser

  Every day we get datapoints confirming the rise of online advertising. So many they tend to blur into a low level hum. But I couldn't let this item pass without a comment. The UK's Daily Telegraph has carried a news report analysing Google's Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 08 March 2007 08:12 by Steve Ellis | 0 Comments Filed Under: Media, Trust & Ethics

• Customer reference programs get a Social Media makeover

  First Jeremiah took up the story with a long post on the Impacts of Social Media on Corporate Customer Reference Programs. Kindly he linked back to a post I made after the last Customer Reference event in Europe. (I'm pleased to say Bill Lee has Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 01 March 2007 13:11 by Steve Ellis | 0 Comments Filed Under: Customer Advocacy