October 2006 - Posts

• Braindump from Customer Reference Forum Europe, Oct. 23-24

  I'm just back from presenting at Customer Reference Forum Europe. This was the first gathering of customer reference professionals in Europe and was brought together by the illustrious Bill Lee who, as always, did a great job as host and facilitator. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 25 October 2006 08:20 by Steve Ellis | 1 Comments Filed Under: Customer Advocacy, Media, Random

• Edelman/Wal-Mart: Bear seen using the public toilets?

  Nah, of course not. We all know where bears go... and Monday we finally got confirmation it was indeed as we suspected. On Monday Edelman broke its silence on the Wal-Mart blog story that has exercised the blogging and PR communities. I was travelling Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 18 October 2006 21:30 by Steve Ellis | 1 Comments Filed Under: Blogging, Marketing, PR

• Edelman/Wal-Mart aftermath: expect more PR blogging *** ups

  Last week Edelman lost its virtuous positioning among the bloggerati with the saga of its Wal-Mart blog - or indeed Flog as we now know it should be called. Uncovering the inside story on the blog has drawn an ugly reaction from the anti-Wal-Mart Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 13 October 2006 11:53 by Steve Ellis | 1 Comments Filed Under: Blogging, PR

• Sun hosts press conference in Second Life

  Today Sun Microsystems is holding a press conference in Second Life to launch their presence in this virtual world, namely a Sun 'Pavilion'. According to Sun its the first press conference by any Fortune 500 company in Second Life. The event seems to Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 11 October 2006 09:10 by Steve Ellis | 3 Comments Filed Under: PR

• Can 25 people be worth $1.6bn?

  I'm reading lots of conjecture around the potential acquisition of YouTube by Google. Amid all of the salivating by web 2.0 folk at the numbers - $1.6bn is alot of pay back for something that didn't exist for consumers 12 months ago - I Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 09 October 2006 16:40 by Steve Ellis | 1 Comments

• Bloggers watch out: they are coming for your home

  USA Today has a good wrap up on current legal cases around libel and blogging. It serves as a salutary reminder that while you may think you blog in a virtual world, your home and other assets exist in the real world. The one with all those lawyers. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 04 October 2006 11:58 by Steve Ellis | 0 Comments Filed Under: Blogging, Marketing, PR, Trust & Ethics

• But what is Metia?

  Apologies for this blog going further up the cul de sac of self interest but to answer some questions... When selecting a new name we specifically set ourselves the following six requirements: No puns No risk of legal trauma No flaky meaning to Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 03 October 2006 18:14 by Steve Ellis | 4 Comments Filed Under: Blogging, Media, PR, Trust & Ethics