Was really pleased to see a story in PR Week recently which celebrated how three people who had joined their agencies as graduate trainees were, some years later, pretty much heading them up. In an industry where you’re made to feel complacent if you don’t up sticks every twelve months for greener grass. It’s great to see the home paddock promoted for a change.

In tech PR there’s no getting away from the fact that the subject matter is complicated, possibly nowhere more so than B2B technology, where not only has there to be a strong understanding of the client’s technology offering, but also all the business functions and the market issues that affect their audiences. And this understanding then has to be articulated succinctly and elegantly to an extremely savvy media. So much investment is required by an agency to get its people up and running, it’s really rather depressing to watch someone skip off for another £2k and tomorrow’s job title.

For myself I’m virtually unemployable, so when I find somewhere that’s culturally cosy enough to feel welcoming and yet big enough to give me my head, I Sellotape my name on my stapler and dig in for the long haul. And it’s great, I can just get on with my job. I don’t have to spend forever trying to impress new bosses, agonise about offending anyone in politically correct emails, wrap my head round a different culture or preface all my sentences with ‘in my last agency…’ I’ve made lifetime friends, and despite the comfort of the familiar, this is still PR and every day brings a new challenge, just one I can face with a team I know and trust.

Fortunately I’m not the only home girl and we can happily boast several Account Directors who started as account execs and have worked their way up through the ranks, and it’s no surprise that these ADs are some of the most technically competent leads that we have. Coming right up on the inside are some really strong juniors that we are looking to fast track and reward, for their talents and their loyalty.

Anyone who has ever been to a festival and tried to find a better plot in an overflowing camp ground can tell you, sometimes the grass is only greener, cos it’s a whole lot wetter…