August 2008 - Posts

• D*mn you Nike

  As Benjamin Franklin famously said, "In this world nothing can be said to be certain, except death, taxes and German-manufactured white goods from John Lewis." Add to that hallowed list ad after great ad from Nike and its agencies. The latest spot fuses The Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 14 August 2008 10:43 by Peter Springett | 0 Comments Filed Under: Marketing, Media

• Spare me the silly season

  In Europe, where everyone leaves for the beaches on August 1 and doesn't return to work until the new term (it says here), the so-called silly season is well upon us. It's a tough time for the media, having to turn over newspapers and web sites of record Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 13 August 2008 09:06 by Peter Springett | 0 Comments Filed Under: Media, Writing

• Be my cheer squad

  Like most professional writers, the Metia editorial team always enjoys a good neologism. (new word). And international events are always the source of great pleasure when it comes to new terms, usually created by the media or the governments of host nations. Read More   Digg this |   Add to del.icio.us |   Post to reddit |   Add to facebook |   Add to StumbleUpon |   TwitThis posted 12 August 2008 08:52 by Peter Springett | 0 Comments Filed Under: Writing, Words