As many people have said,  Robert Scoble, Jeff Jarvis, Steve Rubel , Andy Lark, Stuart Bruce, Shel Holtz, Tom Murphy, to name a few -  Dell have launched a blog, One2One.

Some of this has been positive some negative but it looks like it might be a rocky road for Dell to begin with.  Good luck to them. 

Having just made the step to set up a blog it can be daunting and difficult to begin with even more so with the eyes and keyboards of the blogosphere on you.  While writing every post I think what if this is the wrong thing to say, the wrong way to link, has a typo in, etc but you can't let that stop you and Dell haven't.  I'm sure they considered what might happen' worst case' before doing this but thought it a step in the right direction so made that step.

Yes the videos may be trying to replicate Channel 9 and most of the content about their products it's going to take a while to sort out their own voice and style, they have however joined the conversation and that is what it should be - a two way dialogue or conversation, where they're able to listen and learn from it just as we all try to do.

Update - Dell is a client, forgot to add that earlier.